LANDING PAGES FOR CAMPAIGNS
A landing page that focuses attention on one decision.
I build landing pages for ads, service launches, products and sign-ups. A clear message, a concrete argument and a strong call to action help turn traffic into a contact, a purchase or a registration.
WHAT YOU GET
A landing page ready to win leads
Message and offer
The headline, benefits and arguments are arranged around a specific service, product or campaign action.
Form and call to action
A clear action and a simple contact form reduce the steps between interest and a lead.
Campaign and measurement
A responsive page with room for analytics, ad pixels and further testing of performance.
A PAGE FOR A SPECIFIC GOAL
Campaign traffic needs a simpler path than a full company website.
A landing page answers one question from the customer and leads to one action: an enquiry, a sign-up, a purchase or a download. Every section reinforces the same decision.
I arrange the message, build a responsive WordPress view and prepare places for the form and conversion measurement, so that the campaign can be developed deliberately.
USE CASES
One format, different campaign goals
Service leads
A contact from a customer interested in a specific service or a quote.
An offer launch
A new product, package or service presented in a focused message.
Sign-ups
A webinar, a consultation, an event or a waiting list.
Product sales
A dedicated offer that sends the customer to order or buy.
SELECTED WEB PROJECTS
Brands for which a clear presentation of the offer matters
Below are examples of web projects. I design a campaign landing page separately, around its single goal and its specific traffic source.
COLLABORATION
From the campaign goal to a page ready for traffic
Before a layout exists, we establish the offer, the audience and the action we expect from the user.
- Campaign goal — We define the offer, the audience and the conversion the landing page is to win.
- Message and layout — I organise sections, arguments, calls to action and the form for the chosen goal.
- Design and build — A responsive WordPress landing page ready to receive traffic is created.
- Launch and measurement — I check how it works, the mobile view and readiness to measure conversions.
LANDING PAGE ELEMENTS
What supports conversion?
Offer
A message consistent with the ad
The headline and the first sections answer exactly the promise of the ad the user came from.
Arguments
Reasons to act
Benefits, the process, answers to objections and trust elements lead the customer to a decision.
Conversion
Call to action and form
A form, a sign-up or a path to purchase are visible at the right moments on the page.
Measurement
Ready for optimisation
The page can be prepared for analytics and further testing of messages and campaigns.
FAQ
Frequently asked questions about landing pages
How does a landing page differ from a company website?
A landing page has one main goal and limits distractions. A company website presents the whole offer and the company more broadly.
Which campaigns is a landing page worth preparing for?
For campaigns for a service, a product, a sign-up, a launch, a consultation or any action where a specific conversion matters.
Do you help with the content and structure of the page?
Yes. I help arrange the message, sections, arguments and calls to action around the campaign goal.
Will the landing page work on a phone?
Yes. The page is designed to be responsive, because a large share of ad traffic comes from mobile devices.
Can the landing page be extended later?
Yes. WordPress lets you develop the content, add campaign variants or include the landing page in a larger website.
Do you have a campaign that needs a better goal?
Tell me about the offer and the traffic you want to send to the page. I will prepare a proposal for a landing page focused on a specific conversion.
PROJECTS
Examples of pages for brands
- Websites
InSession
For InSession I built a product page for an app for personal trainers that manages clients, the calendar, training plans, passes and measurements.
- Websites
REALL & EUROTECH
The REALL & EUROTECH website: vacuum lifters, glass transport, an advisory process, an FAQ and a B2B contact form.
- Websites
WG Nieruchomości
A website project for WG Nieruchomości: a responsive front end, a clear presentation of services and convenient contact.
Tell me about your project. I will reply personally.
- →I read your message personally.
- →I reply by email, with questions or a proposal for the next step.
- →If it makes sense, we arrange a short call and I prepare a quote.